A New Take on Finding the Perfect Dress
My good friend and industry colleague Jonas Pascua recently entered into the bridal salon market. He partnered with Alexis Williamson to re-open Le Salon, a Troy-based bridal salon with a twist. Below, Jonas answers a few of my questions - and I strongly encourage anyone in the market for their gown to check out Le Salon!

Where can I find Le Salon? We’re on the South Side of 11 Mile Rd, East side of Main in Royal Oak by the intersection of Gainsborough & 11 Mile.
How long have you been in business? Two years.
What sets you apart from other bridal salons? The 1-to-1 feel is important to us. Appointments are strongly suggested because when you come into the store, it’s yours for your time.
- We help you in and out of the dresses - they’re big! We help!
- We allow pictures to be taken in the store
- We have lines no one else has in the nation. No seriously, pick up Grace Ormonde!
- We don’t put you in a dress you can’t afford - but help! Be honest…
- We don’t quote you one price and turn around and tell you another when we ring you up.
- Family out of town? We can skype & use web cams
- Preview parties when our brides’ dress arrives & the couture fashion shoot experience (ask us for details)
Do you work with brides on various budgets? Yes! We have couture at every price point. We’re very good at honing in on the needs of our brides and balancing quality of fabric, style, construction, & the designer’s name to find the perfect blend elements that factors into their budget. And don’t worry we won’t put you in a dress you can’t afford - but be honest with us, and let us know what the budget is so we can help you.
- Our most popular price point is $2000 - $5000
- We have collections around $1000 and less. Even creative options at $250 - $500
- We also have collections $15,000 - $20,000+ with Karl Lagerfeld & Vivienne Westwood

What is your so-co initiative about? It’s to promote the socially-conscious bride and her responsibilities to the community as a young woman. As she starts her life she can make a positive contribution to it. It’s a philosophy of our store and something we hope our couture clients embrace.
What’s your #1 piece of advice to brides looking for the perfect dress? Be honest to yourself about what you like. Don’t be afraid to like your own style and how you want to express it. It’s YOUR wedding dress. We’ll help you figure out the details.
What designers do you carry? Rosa Clara, Jenny Packham, Jesus del Pozo, Karl Lagerfeld, Vivienne Westwood, Two by Rosa, Aire Collection, Allure, Bari Jay, David Tutera by Faviana, Watters
What is something Le Salon does that would surprise people? Customizations - cleaning it up, adding bling, personalizing it so that it’s a true reflection of the bride is something we like to do and CAN do.

How do I start the process, do I just drop in? If you get lucky, we would love to see you if we’re not in an appointment.
But the best way to start is to pick up a magazine, pick the designers, elements you like and don’t like, and figure out your budget.
Try stuff at other boutiques. Yes we’re confident about what we have and what we know. It helps having an appreciation when you come in.
Then call us and we can help you narrow down your vision. Our expertise will help cut through any confusion you may have. At the end of the day, we want to give our clients educated options. We don’t sell you the dress, we help guide you find the dress you’re looking for.




















