As a wedding planner, I get dozens of emails each week from vendors who want me to refer their products to my clients. Of course, I love all the great ideas! However, I cannot possibly look at every new photographer, baker, invitation designer etc. that is out there – it would take all day.
Yesterday in the mail, I got this cardboard “envelope” from Synecdoche Photography. They had emailed asking for my address to send materials, which usually results in my receiving generic business cards and maybe a brochure. Clearly this stood out, as I have photographed their materials and am now blogging about it – this is how to present yourself!
Not only is the packaging presented in a very interesting way, it is also very informative (I am a planner – I need to know your pricing structure so I know if you are a good fit for my client). It includes cards to hand out, blurbs about the photographers, and a thank you. We all like feeling appreciated – add a Thank You! In addition, it includes a statement that their materials were printed on recycled materials, which earns a huge plus in my book.
Now, that is perhaps not a reflection of the photographs themselves. However, Synecdoche absolutely set themselves up for the right first impression, and my willingness to take a look at their blog and see what they are all about. Thank you!