What/where is Serradella Vintage? Serradella Vintage is a rental company located in Howell, MI. We are a source of vintage goods to Michigan brides-to-be who want to bring a vintage vibe to their wedding or event. Our goal is to have everyone asking “Where did you find that?!”
How did you get started? I’ve had a love for all things vintage my entire life but as an adult developed both an eye for seeing potential in items and the skill set to repurpose and revive them. I began with a booth in an antique mall and after a while began selling on the flea market circuit. A bride-to-be called me one day and asked if I might have some of the items she was looking for. When I realized I had everything she wanted, a light bulb went on. I researched the vintage rental industry and found there was nothing like it here in Michigan.
Do you have a showroom? While my long term goal is to eventually inhabit a retail space, I’m currently working out of my home. I’ve taken over the garage and most of the basement but I must say, the space is easy on the eye and everything is accessible.
What kinds of items do you have? It’s important to note that I’m always adding items to my inventory. Lately I’m focusing on adding some larger furniture, but I already have chairs, tables, dressers, desks, a settee and an awesome bar. I also have whiskey barrels (can you say “Cigar Bar?), and many larger architectural pieces like doors and windows. My biggest weakness is probably china and I have over 600 eclectic pieces – everything from large plates and platters down to tea cups and saucers. Cake stands, old books, wooden crates, picture frames of all sizes, a huge bottle collection, 30+ pieces of luggage, chandeliers…
Do you have to be a creative, experienced DIYer to use your items? Definitely not! While I have no formal training as a “designer”, I’m very creative and particularly good at replicating looks from pictures. So even if a bride-to-be has never wielded a glue gun and doesn’t put power tools on her Christmas list, we can work together! I can be hired to construct or create just what the client wants, and to “stage” things as opposed to just delivering the pieces to the venue.
How does renting work? I encourage people to meet one-on-one and look through my inventory. I love to see pictures of what a client is trying to replicate and we’ll work together to figure out what pieces will work for a particular look and venue. If a client takes the time to come, I reserve their date and we operate on a first come first served basis for picking from inventory. After the initial visit and determining how much involvement the client wants from me, we usually develop an email correspondence and toss ideas back and forth until they’re ready to make final selections.
Pick up or delivery? Most clients save on cost by picking items up right from my house. I try to be as flexible as I can with dates for pickup and return and have even shipped smaller orders through the mail. Arrangements can be made for delivery and even tear down at a venue.
What about cost? Having spent time actually selling vintage things I have a really good idea of what stuff retails for. So I try to keep the cost of renting my items lower than what it would cost someone to find it and buy it themselves. Cost for “extra” services such as constructing and staging vary on the complexity of the project and cost for delivery depends on how far I have to travel. I also charge a reasonable “usage fee” as items suffer wear and tear even when they’re used carefully. A security deposit is collected and refunded when the items are returned in the condition they went out in. While I make every attempt to provide a quality product, most items are chipped, cracked, worn, stained and less than perfect. That’s what makes them vintage!
As a new business owner with not much to go on, feedback and suggestions are priceless. I want to grow my business in a way that best meets the needs of the client and I can only do that through open communication.
I have put together some discounts just for TwoFoot Creative clients. Contact me through my website: www.serradellavintage.com or visit my pinterest page ~ Serradella Vintage ~ or email me at email@example.com
You can also reach my by calling 810.599.1899