On February 4th we had our Ann Arbor ABC meeting at the Michigan Union. It was a beautiful event and we are so thankful to everyone who came out and supported the event!
The topic for night was about Copyright, the correct way to share those pictures online and how to correctly give credit to those who are involved in the event your sharing to others.
Alli McWhinney from Alli McWhinny Photography was the speaker for the night. Alli was the perfect speaker for this topic with a license to practice law in Michigan and Massachusetts and having graduated from University of Miami with a degree in Business Marketing and a Juris Doctor Degree from Suffolk University Law School in Boston. This lady knows what she is taking about!
Do you even know what Copyright means? Copyright is a legal device that gives the creator of a literary, artistic, musical or other creative work the soleright to publish and sell that work. Copyright owners have the right to control the reproduction of that work, including the right to receive payment for that work.
Some of the basics of learning about Copyright when applied to photographs are: Whoever takes the picture is the owner of that copyright, whoever is in the picture has no ownership, it is created at the time the picture is taken, and nothing needs to be done (registered) for the copyright to be legal.
We all know taking someone else’s work and saying it is our own is stealing, however even changing the color of a photo is infringement. Social Media sharing is huge, with us in the industry. It is how we get our work out there and it’s free for us to use as a way of getting our work out there for others to see. But first we need to remember these few things: Use the photographs with the Watermark on it, or credit the photographer and all vendors involved, credit the business page not their personal page, and add a link back to the page where you found the original work.
Something we do on our blog is ask the photographers for their professional photos to share on our blog. They are much prettier than the ones we take! Alli suggests to make it easy for them to share the images with you, remind them that you want to share them, ask for specific pictures, and let them know what you are going to use them for.
So before you share that picture next time, think who you need to give credit too!
Melanie King – TwoFoot Creative, Ann Arbor