Featured Planner - Tara Guerard!

I love learning about who is who on a national level in the wedding industry. Tara Guerard is someone who I very much admire, and recently I had the opportunity to get her on the phone for a few minutes for a quick interview!
How did you get into wedding planning? Fifteen years ago, I was in the food & beverage industry. I used my knowledge of caterers and venues to get started, but I truly loved design! I started doing floral for my events to have more creative control. Today, we are two companies in one: Kate is the main event planner, while I focus on design and decor.
Have you always wanted to write books? I have always loved books (so much that I considered owning a book store!). I knew that in wanting to grow, being published is a huge step toward legitimacy in the industry. I love teaching others, promoting the industry and encouraging strong etiquette. The second book was much harder than the first - my son was born 4 weeks prior to the due date!

How do you make sure to stay balanced? I spend mornings with my family, and evenings are all about being at home. That way I can be either 100% at home or 100% at the office.
What is something you have not accomplished yet in your business that you would like to? I want to be more heavily focused on design; the flow of an event or a space is very important to me. I would like to design something more permanent, such as a hotel or restaurant.

Where do you draw inspiration from? Everywhere! I get to know the bride’s style, sensibility, who she is - I like the psychology of it all! That is why studio shots (such as those seen on Style Me Pretty and other blogs) are so difficult - they are not real couples!
What do you see as the most important aspect of your job? There are so many little things that add up to something so major. The experience and knowledge of knowing what works and what doesn’t, and the abililty to avoid wasting my clients’ time and money. You only have 4-5 hours to make it perfect!

What is the most challenging? Vendors! Bands, transportation people, the logistics of it all… A lot of drivers especially come in from out of town and don’t know their way around which makes everything much more complicated!
Where can we hear more about you and your business? I will be speaking at Engage!, The Special Event, Studio Wed and 360 Wedding.
Thank you Tara!
























